UOWM KDU Penang Library Collections

The collection on Marketing subject can be find in the UOWM KDU Penang Library either in printed resources or electronic resources.

1. Books

Call numbers for Marketing (HF5417-HF5417.5)

Call Number Subject
HF5414 Marketing – Social aspects. Social marketing
HF5415 Marketing – General works
HF5415.12 Marketing – By region or country
HF5415.123 Marketing – Communication of information – General works
HF5415.125 Marketing – Data processing

Marketing – Direct marketing. Multilevel marketing

Including database marketing

HF5415.1265 Marketing – Telemarketing. Internet marketing
HF5415.127 Marketing – Market segmentation. Target marketing
HF5415.129 Marketing – Marketing channels
HF5415.13 Marketing – Marketing management
HF5415.135 Marketing – Decision making
HF5415.155 Marketing - Branding
HF5415.2 Marketing – Marketing management – Decision making

Marketing – Marketing research. Marketing research companies – Market surveys

Including brand choice
HF5415.32 Marketing – Marketing research. Marketing research companies – Consumer behavior. Consumer preferences. Consumer research – General works
HF5415.33 Marketing – Marketing research. Marketing research companies – Consumer behavior. Consumer preferences. Consumer research – General – By region or country, A-Z
HF5415.335 Marketing – Marketing research. Marketing research companies – Consumer satisfaction
HF5415.5 Marketing – Customer services. Customer relations – General works
HF5415.55 Marketing – Customer services. Customer relations – Relationship marketing
HF5415.7 Marketing – Physical distribution of goods – Physical distribution management

Marketing – Pricing – General works

2. Periodicals (Magazines/ Journals)

  • The Edge
  • Newsweek 

3. Electronic resources

Electronic resources are available through UOWM KDU Penang library website: http://library.kdupg.edu.my .   From the homepage, users can click at Online Databases to access all the online version resources about Marketing subject. Users can search all marketing subject via Subscribe Databases, e-Book and Online Journal.

i) Electronic Databases

Logo Name of databases Descriptions
Academic Source Complete Designed specifically for academic institutions, is the world's most valuable and comprehensive scholarly, multi-disciplinary full-text database, with more than 7,100 full-text periodicals, including nearly 6,100 peer-reviewed journals.
Business Source Complete The world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. 
Regional Business News It provides comprehensive full text coverage for regional business publications. It incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.
ACM (Association of Computing Machinery) A vast collection of citations and full-text from ACM (Association of Computing Machinery) journal and newsletter articles and conference proceedings.
News Image Bank It provides access to feature and news articles from the New Straits Times Press Bhd (NSTP) group of publications and information compiled by NSTP research team (factfiles) on companies, personalities, countries and Malaysian States.
Emerald Emerald is a leading scholarly publisher in business and management. This database provides a comprehensive collection of 117 peer-reviewed management journals.
Mintel Academic A one-stop online platform, designed to give students and academics easy and fast access to the same best-in-class consumer and market intelligence used by professionals around the world.
Mintel Market Sizes Mintel Market Sizes is your fast-track to global market data. Mintel Market Sizes is a trusted database containing market size, market share and forecast data for thousands of consumer goods categories worldwide.


ii) Electronic Books

Logo Name of e-book Descriptions
Books 24x7 It covers all aspects of corporate performance support, professional development and key business topics from the industry's leading business publishers, such as Harvard Business School Publishing, Oxford University Press, and many more.
ProQuest Ebook Central Ebook Central is designed with mobile in mind. Access the site from your tablet or phone, and download ebooks for offline reading.


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